Since launching MoGA, we've had quite a few questions about printing, framing, and the journey our geek art takes once the order is placed. So we reached out to the people who make MoGA their daily lives to understand what fine art printing really is.
Dive with us into the visit of the Négatif Plus workshops in Genevilliers.
The visit by the final boss 🥷
A real work of craftsmanship
The artworks you find on MoGA are the result of the work and talent of the artists we work with. But to be able to offer you a work that lives up to this work, the entire process of printing, framing, preparation and shipping must be of the same level of quality. This is largely why we have chosen to work with several local partners including Négatif Plus, a true institution in art printing.
A 100% French creation
We wanted to offer you a 100% made in France experience 🇫🇷. During our morning visit to the Genevilliers workshops where our paintings come to life, we had the opportunity to discover in depth what is involved in creating an art print.
When you wonder what an art print really is, the answer lies in the meticulous process that goes into it. Each step is executed with care, requiring time and attention.
A choice of quality materials
The process begins with the selection of materials. And we can tell you that we didn't skimp on the means. We brought out the Rolls Royce of paper! A 100% cotton Hanemuhle paper of 310 grams that is chosen by the greatest artists and photographers, in particular because of its extreme whiteness, promoting an optimal contrast of colors. It is a paper that complies with museum quality standards (ISO 9706 for the geekiest among us!), so it was obvious to choose it as the preferred support for this work of art.
Delicate handling
The luxury paper is handled with care throughout its processing. Each movement is performed with gloves (which are changed at each stage!) and protected by tissue paper, ensuring its integrity and quality all the way to your living room.
Rigorous quality control at every stage
The work is carefully checked at each stage, and in case of a defect, the process is started again from the beginning. Every detail counts, and the demand for quality is at the heart of this creation.
Gloves, gloves, always gloves!
Frame assembly
The frame, initially in its raw state, is carefully shaped. A large wooden stick is cut into four pieces and then assembled to create the final frame. The aluminum frame is also prepared, allowing the work to be raised so that it is aligned with the American box, a small touch that will recall the mounting of works in museums 🤫.
Benjamin finalizing the assembly of the American box
Final assembly
The Dibond support, composed of two aluminum plates laminated on a PVC support, is meticulously associated with the aluminum frame. These elements are then firmly fixed together, thus creating a harmony between the work of art and its support.
A careful assembly 👀
The Fusion of Art and Craft
The entire process, lasting approximately one hour, is a true marriage between art and craftsmanship. Each gesture is carried out with precision, highlighting the hours of work invested by the artist (Ruida here!) in his drawing. The work and its support are one, and their symbiosis sublimates the final result.
This is how this painting, the result of a tailor-made and handmade process, is now ready to be admired by each of you. Every element of this creation embodies the commitment to quality, the passion for art and the dedication to craftsmanship.
Benjamin, the master of the American cash register! 🇺🇸
PS: yes, we took the opportunity to play the tourist a bit in the workshop.
